Press Kit



AppHarvest is building some of America’s largest greenhouses, combining conventional agricultural techniques with today’s technology to grow non-GMO, chemical-free produce to be sold to the top 25 U.S. grocers. The company’s first greenhouse will span 60 acres and open in 2020 in Morehead, Ky. The greenhouse will operate entirely on rainwater using a 10-acre retention pond, reducing water usage by 80% compared to a typical farm. By starting our company from within Appalachia, we benefit from being less than a day’s drive to more than two-thirds of the U.S. population. That lowers transportation costs by 75%, allowing our fresher produce to compete against low-cost foreign imports.



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Jonathan Webb,
Founder & CEO

Jonathan Webb grew up in Kentucky and has been committed to finding sustainable projects that can be developed on the 1.2 million acres of reclaimed coal mine lands in Central Appalachia. Prior to founding AppHarvest, Jonathan supported the Executive Director of the Army Office of Energy Initiatives to help meet their White House goal of supplying 20% of DoD electricity usage from renewable sources by leveraging private sector capital for the projects. Jonathan received his bachelor's degree from the University of Kentucky.

Seth Norat,
Chief Operating Officer

Seth Norat helped China based industrial equipment manufacturer Shandong Borun Process Industrial set up their US headquarters, Birtley Industrial Equipment, in his home state of Kentucky. Seth lived in China for four years and was an Operations Officer with the US-China Energy Cooperation Program (ECP), where he coordinated business operations and communications between the ECP Management Board, Executive Committee, and US Government officials. Seth is a Kentucky native and received his bachelor’s degree from the College of Charleston.


Ramel Bradley,
Community Director

Ramel Bradley is a former starting point guard for the University of Kentucky, the winningest program in college basketball. Ramel played basketball professionally in Europe and the Middle East for 9 years, with stops in Croatia, France, Israel, and Turkey. Now he is bringing his extensive leadership, motivational, and team building skills to AppHarvest. Ramel completed his degree in Community, Communications & Leadership Development from the College of Agriculture, Food and Environment at the University of Kentucky.