Press Kit



AppHarvest is an AgTech company growing non-GMO, chemical-free produce in large-scale, high-tech greenhouses. By choosing to farm this way, we are able to reduce water usage by 80%. Our farms are located in Central Appalachia, a region within a day’s drive of 70% of the US population. This allows us to reduce the amount of fuel consumed in transportation by 75%. Because of saved time and resources, we are able to maintain competitive pricing. This is Farming Now.



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Jonathan Webb,
Founder & CEO

Jonathan Webb grew up in Kentucky and has been committed to finding sustainable projects that can be developed on the 1.2 million acres of reclaimed coal mine lands in Central Appalachia. Prior to founding AppHarvest, Jonathan supported the Executive Director of the Army Office of Energy Initiatives to help meet their White House goal of supplying 20% of DoD electricity usage from renewable sources by leveraging private sector capital for the projects. Jonathan received his bachelor's degree from the University of Kentucky.

Seth Norat,
Chief Operating Officer

Seth Norat helped China based industrial equipment manufacturer Shandong Borun Process Industrial set up their US headquarters, Birtley Industrial Equipment, in his home state of Kentucky. Seth lived in China for four years and was an Operations Officer with the US-China Energy Cooperation Program (ECP), where he coordinated business operations and communications between the ECP Management Board, Executive Committee, and US Government officials. Seth is a Kentucky native and received his bachelor’s degree from the College of Charleston.


Ramel Bradley,
Community Director

Ramel Bradley is a former starting point guard for the University of Kentucky, the winningest program in college basketball. Ramel played basketball professionally in Europe and the Middle East for 9 years, with stops in Croatia, France, Israel, and Turkey. Now he is bringing his extensive leadership, motivational, and team building skills to AppHarvest. Ramel completed his degree in Community, Communications & Leadership Development from the College of Agriculture, Food and Environment at the University of Kentucky.